Sustainablilty

Sustainability is at the heart of everything Beth creates. From the very beginning, she has been passionate about making her small-batch jewellery brand as eco-conscious as possible. Every step of the production process is carefully considered to reduce waste and lessen environmental impact—because creating beautiful accessories shouldn't come at the planet’s expense.

One of the most important changes Beth has implemented is the shift to fully biodegradable and sustainable packaging. From product wraps to postal materials, every element is designed to be kind to the environment, without compromising on quality or the unboxing experience. Whether you're receiving a gift or treating yourself, the packaging is just as thoughtful and planet-friendly as the piece inside.

Beth also focuses on repurposing materials in innovative and meaningful ways. Instead of discarding offcuts or waste, she gives them a second life. The fine clay dust that’s created during the sanding and finishing of earrings is collected and mixed into fresh resin batches, adding unique textures and colours to future designs. Acrylic scraps from the laser-cutting process don’t go to waste either—these are donated to a local university, melted together to create a new sheet of acrylic, where students use them in their own creative projects, extending the material’s life and supporting other makers.

Even leftover resin is put to good use. Rather than letting it harden unused, Beth transforms the excess into one-of-a-kind homeware pieces like decorative trays, statement coasters, and other vibrant, functional items. These pieces not only reduce waste but also offer new ways to enjoy her signature colourful aesthetic beyond just earrings.

For Beth, sustainability is a responsibility and a creative challenge. Every decision, from material sourcing to packaging design, is made with care and intention. The goal is simple: to produce joyful, high-quality pieces that don’t just look good but also do good.